Designing purposeful digital experiences for real customers.

I design key journeys across the John Lewis website and the iOS and Android apps, with a focus on improving conversion, retention and the overall customer experience. My work spans discovery through to delivery, strengthening UX and UI standards and improving how teams collaborate and design together.

I use research and data to guide decisions and make sure solutions meet both customer needs and commercial goals. I am now looking for my next opportunity where I can bring this mix of product thinking, craft and practical problem solving to a new organisation.

John Lewis & Partners

Senior Product Designer
2021 – Current

As a senior member of the Omnichannel Experience Design Team, I work across multiple product delivery teams to design and improve key journeys for the John Lewis website and native mobile apps. My role supports the commercial performance of high traffic areas by creating clear, consistent and user centred solutions that help customers shop with confidence.

Philip Morris Intl.

UIUX Design Studio Specialist
2019 – 2021

I worked within PMI’s Global Studio, focusing on UX and UI design for a wide range of digital products. I collaborated with global stakeholders to scope, design, test and refine responsive experiences that supported the business in its move toward a smoke free future.

Argyll Holidays

Digital Marketing & Product Manager
2014 – 2019

A promotion from Senior Designer saw me manage three roles; Marketing Assistant, Digital Marketing Assistant and Graphic Designer on a daily basis whilst assisting the Head of Marketing & E Commerce and board of directors in successfully achieving commercial goals. This was achieved via digital product conversion rate optimisation and award winning multi channel marketing campaigns.

Latest work

  • Apple iOS Liquid Glass for John Lewis

  • Mobile App UIUX Audit

  • Saved for Later in Basket for John Lewis

  • Dark Mode for John Lewis

  • Never Knowingly Undersold for John Lewis

  • Out of Stock Alternatives for John Lewis

  • iOS Homepage for John Lewis

  • Mobile App User Flows

  • Brand Activation for John Lewis